Starting today, you will notice that your favorite scripted TV shows have something in common: characters that are doing community service projects as part of the normal storylines. The Entertainment Industry Foundation, the philanthropic organization of the entertainment industry, is supporting the cause of volunteerism and community service with a campaign called iParticipate. Starting today, iParticipate will be present on all major broadcast networks for the entire week. According to their website, “EIF has enlisted major broadcast networks including, ABC, CBS, FOX and NBC, for an unprecedented, week-long television event beginning Monday, October 19. Tune in to seven days and nights of television and watch how your favorite TV shows and personalities shine a light on the power of community service.”
Shining the spotlight on community service through entertainment is brilliant product placement. Since so many shows are about teachers (”Glee”), cops (”CSI”), firefighters (”Rescue Me”), EMTs (”Trauma”), municipal employees (”Parks and Recreation”) and even doctors treating emergency cases (”Grey’s Anatomy”), the inclusion of community service storylines is seamless and influential. And even more interesting to me, is that most of the characters in shows like “Glee,” “CSI,” Rescue Me,” and “Trauma” are all PUBLIC SERVICE careers. Teachers, cops, EMTs, and city employees are all public servants, people who work for our local, county, state and federal government agencies making sure we are educated and safe and that there is access to services for all.
Volunteering in your communities is part of being a responsible citizen. We must support those who are doing the career work at the public service level. The next obvious step is to continue to attract the best and brightest to public service careers by creating the US Public Service Academy. If all goes as planned with the iParticipate initiative, even more citizens will be attracted to public service, not just as volunteers. Our actors, singers, musicians and entertainers are doing their jobs by inspiring us to volunteer. Let’s show them one bigger by building the Academy to train those who want to plays these roles in real life.